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What is SEO Article Writing? – SEO Copywriting Explained
Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.
What is SEO?
SEO is an acronym for the phrase “search engine optimization.” Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.
What are some of these “things?”
There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.
What is SEO As It Relates to Freelance Writers?
What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.
For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.
So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.
Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).
How Businesses Get to the Top of Search Engine Results
When you type in these words and hit “ENTER”, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.
The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.
Why SEO Copywriters are So In Demand and How They Make Their Money
One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.
Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).
There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.
SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.
In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:
“The role of the agency SEO copywriter is unique because…. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content…. a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.”
And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.
Article Submission Sites – Important For SEO Service
Posting your content articles to different article submission websites is an essential technique to boost the position of your site in the results pages of search engines. This may be a tedious and wearisome task if you complete it manually. Realizing how to use article submission is an essential action in doing the method simpler. It will help you use the time you spare for some other important routines to improve your online marketing campaigns. Make certain hyperlinks to your site are embedded in the content articles that you’re submitting to the directories. One benefit of this tactic is that individuals who happen to take a look at your articles in these websites and also like them may click the link and check out your website. Another benefit is the hyperlinks in the articles and other content will function as one-way links. This plays an important role in calculating the rank of your web page in the results pages.
If you would like the internet to assist you set up your website and your company’s credibility, you have to publish some of your unique, quality content to the top article submission sites. There are literally thousands of these sites, article directories and document submission portals. However, only a few is sufficiently recognized and highly regarded to provide you with real benefit. As the search engines allocate credibility and subsequent rating according to the links that occur from site to site, it follows that if you have a back link from a credible authority site directing at your webpage, you will gain a certain value out of this. Some people contend that the actual page where your article was published is on the top article submission site and is not really as powerful as the directory’s homepage.
Article marketing is related to the distribution of highly targeted content material to the top article submission sites on the internet. Your articles will be available for other website owners to publish or access through these sites. So you initiate a significant back hyperlink to your website when they’re posted. Write unique variants of each article and avoid duplicate content when publishing. Otherwise you can’t expect to get more than one result on a typical search results page, when people look for your keyword. This is because the search engines will lump together all the duplicate content articles found. Therefore, send variants to the peak article submission sites at all times.
It is certainly true that article marketing can represent a big commitment and a lengthy task. Look for proven and prominent organizations to take on this work for you. In turn, they will research the task, compose the articles, the variants, and the resource box and then monitor the back link generation, distribution and the submission of the report to you.
You have to maintain a really high standard if the top article submission sites are to take your projects for publication. Among the thousands of article directories on the web, a good number of them are usually market dedicated, or might be of interest if you operate within a particular category. If you distribute, you should remember that each article published ought to be unique and this is how you make the most gain. While the top article submission sites will be the highest viewed and stand to get you the greatest quantity of hits, you’re going to get a back link from each directory that publishes your work.
Search Engine Optimization for Affiliate Marketing
In this article, we would like to give you an overview of search engine optimization, which is one of the most important and most powerful ways to generate traffic to your website for the long-term.
What exactly is search engine optimization?
Simply put, search engine optimization (or SEO) is the process of setting up your site properly to improve your search engine ranking. Now, Google and other search engines do not reveal their exact formulas for determining which websites show up at the top of their results. Nevertheless, SEO experts have been able to study this for many years and have pretty much come to an agreement about what it takes to get more traffic from search engines.
On page optimization
The first step to getting more traffic from Google and other search engines is to make sure you have performed proper on-page optimization. What this means is that the keyword phrase you want to rank for should show up on your webpage in specific places. For one thing, the keyword phrase should be in your title tag and a header tag at the top of your page. In addition, the keyword phrases should show up early on in the first paragraph of your article, and perhaps a few more times throughout the page (depending on the length of your article).
You definitely don’t want to overdo this by including your desired keyword phrase, say, 10 times in a short 300 word article. This would be really obvious to Google that you are simply stuffing keyword phrases in order to improve your rankings, and this kind of tactic no longer works.
Off page optimization is the real key to improving search engine rankings.
The most important factor to improving your rankings according to most experts is off page optimization. In other words, the more inbound links you have coming back to your website, the better chances you have of getting a high search engine ranking. Generally speaking, the more links you have the better, but you also want these links to have the correct anchor text. That is a fancy way of saying that the actual text that makes up the link should include your keyword phrase.
There are other factors involved, such as the importance and relevance of the websites linking to you. For example, a link from the Wall Street Journal would be considered much more important than a link from your friend’s blog (unless your friend happens to be a very well- known blogger!). Also, a link from a major website in your industry would be a more valuable than any from a website in a different niche.
Nevertheless, all of the links we mentioned above would still be valuable.
There are a number of other factors involved in search engine rankings, including the age of your domain, but links are probably the biggest factor (and it’s one that you can influence to a large extent).
When Does an Amateur Writer Become a Real or Professional Writer?
Many folks like to write and some wish to become a writer, of course first they need to learn how to become a writer right? Yes, this is true, but when does an amateur writer become a professional writer? One would say by definition as soon as you actually sell something, but in reality it is the day you decide to try to sell something.
You see my fellow writer, you are a Writer or an Author when you reach the point that you know. No one can take that away from you and this “Professional” or “Legitimate Author” syndrome and the approval from another is bogus.
The day you feel you are a writer, You Are!!! And the day you get paid for your first article, eBook, short story, essay or whatever you are a Professional Writer or Author and once that happens you are indeed by Full Definition a Professional Writer.
Indeed, that is the truth of it. To take that away from anyone who writes articles online and submits them to one of the top online article websites or who works hard to author quality articles is not fair.
Currently, at just over 10,000 articles if I wish to call myself an Author, I have the right, without my other eBooks that have over a 3 million views each on my websites since 1999 or the co-Authored Franchise Book, published by Dearborn in 1998 and still available at Barnes and Noble today and god only knows how many of those have been sold.
Indeed if I wish to call myself a hobby writer in my retirement, I may do that too. It works both ways. I certainly hope this article is of interest and that is has propelled thought. The goal is simple; to help you in your quest to be the best in 2007. I thank you for reading my many articles on diverse subjects, which interest you.
New Home Construction Technology
Its Built with Styrofoam Panels
Marquis Construction thinks they have found a way to meet their own needs and their buyers’. They build with SIPs – 4 & 6-inch-thick sections of EPS foam, like the material from which coffee cups are made, sandwiched between sheets of galvanized steel.
The panels, 4 feet wide, snap together with a T&G joint so they can be assembled quickly by workers. The foam is laminated between sheets of steel.
The panels, known as SIPs, have been around for 60 years, but only in the last ten years have they begun to be used in mainstream of construction
“It’s a thermal and structural shell,” the builder said homes are certified to withstand winds up to 140 mph, making it hurricane worthy. The absence of wood means it is inhospitable to termites. “There’s no food value there,”
Marquis says their customers “immediately grasp the concept that a solid foam-core house has got to be much more energy efficient than conventional . It really sells itself.”
In addition to energy efficiency, the steel panels provide a cleaner IAQ, mold resistive environment. They carry a 20 year corrosion warranty. They surpass Florida’s hurricane codes, are impact tested and used for hurricane shelter construction in Ft, Meyers, FL.
Steel SIPs construction will reduce insurance premiums up to 53% in hurricane prone areas over wood frame construction.
Panels are easily and readily available for delivery through out the southeast US with a 2 week lead time.
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